New Sesame Street attraction to make U.S. debut at American Dream
A new child-friendly attraction with well-known characters is arriving at American Dream.
The 3 million-sq.-ft. retail and entertainment center in East Rutherford, N.J. is soon to welcome the first Sesame Street Learn & Play in the United States on Nov. 16. The 13,000-sq.-ft. attraction will combine learning with play, offering an immersive experience for guests of all ages through the world of Sesame Street.
“We are beyond thrilled to introduce this must-visit destination that will create an unforgettable educational experience, featuring iconic Sesame Street locations and its beloved furry friends,” said Bryan Gaus, senior VP and general manager of American Dream. “Sesame Street is cherished by millions, and featuring this iconic brand at American Dream highlights our commitment to creating memorable family experiences.”
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At the Sesame Street Learn & Play center, children will explore the rainforest as they step into Elmo’s World, role-play a shopping experience in Hooper’s Store, explore Abby Cadabby’s magical garden, and laugh with Bert and Ernie. Guests can capture memories in front of Sesame Street landmarks, such as the iconic 123 Stoop and Oscar’s trash can. Big Bird will entertain visitors with stories at his nest, while Elmo and Abby will make surprise appearances to add to the excitement.
At the Sesame Street Community Center, kids will enjoy hands-on arts & crafts, and at the Bike Shop, they’ll learn about cause and effect with cranks and gears. Kids can also head over to the Sesame Street Playground where they can climb, slide, and explore, while discovering fun facts about nature.
There will also be a separate toddler play area for younger guests. Party rooms will be available for events, and the Sesame Street retail store offering merchandise to complement the experience.
“Combining our 50+ years of engaging educational content, starring the most beloved characters in children’s media, with American Dream’s expertise in building high-quality experiential offerings, we’re excited to introduce Sesame Street Learn & Play to children and families,” said Jennifer Ahearn, senior VP of global strategic partnerships & themed entertainment at Sesame Workshop. “Guests are invited to step into Elmo’s World, Hooper’s Store, and other fun stops for a hands-on playful learning adventure.”
Sesame Street fans are invited to the characters at the grand opening weekend celebration on Nov. 16 and participate in the Sesame Street Dream Parade, which will kick off at the Dream Stage at 11 a.m. Along the parade route, there will be surprises that will culminate in a ribbon-cutting ceremony. The parade is free for everyone to join.
