New openings double luxury brand Boll & Branch’s footprint — with more to come
Boll & Branch has entered into two new markets — a move that almost doubles the size of its store portfolio.
The luxury bedding and home textiles brand opened the doors to its 14th and 15th locations in Charlotte, N.C., and Bethesda, Md., respectively. With these additions, Boll & Branch will have nearly doubled its retail portfolio in one year's time.
“Nearly doubling our retail footprint this year is a pivotal milestone in bringing the Boll & Branch experience to more customers nationwide, while creating meaningful one-to-one relationships within each local community we serve,” said Katia Unlu, chief commercial officer, Boll & Branch.
Boll & Branch will continue this momentum in 2026 when it plants even more new roots along the East Coast, throughout the South and into the Midwest. The retailer will continue using its cluster-based growth strategy to “maximize impact and deliver meaningful experiences to customers nationwide,” according to the company.
The retailer noted that ongoing activations at its stores — including floral arrangement workshops, custom monogramming and coffee carts — help deepen customer relationships and reflect Boll & Branch’s its commitment to engaging experiences at every touchpoint.
“Our retail stores continue to deliver exceptional results, with revenue up nearly 60% year-over-year, demonstrating both the strength of the channel and the deep loyalty of our customers,” she added. “As we continue to expand and bring the world of Boll & Branch to life for our customers, we are focused on delivering an exceptional in-store experience that drives meaningful growth in every market we enter.”
Beyond the four walls, the brand extends its service through in-home design installations and personalized bed styling,
In addition to operating 15 locations, Boll & Branch also has a presence in more than 100 Bloomingdale’s and Nordstrom locations.