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New Hasbro entertainment center coming to American Dream

Zach Russell headshot

American Dream visitors will soon have a new entertainment venue to experience at the 3 million-sq.-ft. mall. 

The Gameroom Powered by Hasbro, a 41,500 sq.-ft. entertainment center featuring arcade games, attractions, retail and full-service dining, is slated to open on June 26. Guests are invited to engage with classic board game titles such as Battleship, Candy Land, G.I. Joe, Trivial Pursuit, Clue, Monopoly and Transformers, among others.

“We are ecstatic to bring iconic Hasbro brands to life through this interactive family-friendly facility at American Dream,” said Bryan Gaus, senior VP and general manager of American Dream. “This is a can’t-miss destination, captivating guests of all ages with an unforgettable experience where nostalgia meets joy.”

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Key highlights include the following, as described by The Gameroom Powered by Hasbro:

G.I. Joe Battle Station: Guests can gear up and get ready to experience laser tag like never before at the adrenaline-pumping G.I. Joe Battle Station. Designed for up to 28 players, Team Cobra and Team G.I. Joe battle it out in a chemical plant setting full of exhilarating twists and turns. Choose your side and ignite your competitive spirit to determine who will win.

Ultimate Rollergames: Ultimate Rollergames and test players skills on nine tech-forward game lanes that each showcase a different beloved Hasbro brand like Transformers, Candy Land, Battleship, and Monopoly. Visitors can compete with up to five friends.

Candy Land Shake Bar: Features decadent shakes inspired by the whimsical world of Candy Land, adorned with a variety of colorful and mouth watering topping options.

Arcade Reimagined: Beloved classics are elevated to an entirely new level by Hasbro for nostalgic gamers and those seeking thrilling new adventures.

“At the end of the day, we’re in the business of play, and we strive to deliver gaming experiences that are fun to play, fun to watch, and fun to share for our multi-generational fanbase,” said Matt Proulx, Hasbro’s senior VP of global experiences, partnerships and music. “Whether it’s a round of laser tag at the G.I. Joe Battle Station for adrenaline or a delicious meal and drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom.”

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