New CEO for Tommy Hilfiger Global

The chief executive officer of Timmy Hilfiger Global and PVH Europe is stepping down.

PVH, whose brands include Tommy Hilfiger and Calvin Kelin, has appointed Martijn Hagman as CEO of Tommy Hilfiger Global & PVH Europe, effective June 2, 2020. He succeeds Daniel Grieder who is leaving the company after 23 years in various management roles within the organization. 

Hagman is currently COO, Tommy Hilfiger Global & PVH Europe and CFO, Tommy Hilfiger Global, overseeing operations, finance, digital business transformation, technology, business development and the Tommy Hilfiger global sustainability program. He is a 12-year veteran of the Tommy Hilfiger leadership team and has been instrumental in Tommy Hilfiger’s impressive global expansion and the strategy that has led to PVH Europe’s consistent year-over-year growth, the company said.

“Tommy Hilfiger Global and PVH Europe came into this year on the same successful path they have been on, with strong sales trends and improving brand awareness, and connecting with consumers,” said Manny Chirico, Chairman and CEO, PVH Corp. “Daniel has been a champion of growing our innovation capabilities and expanding Tommy Hilfiger’s reach around the world, always pushing for a consumer-centric, digitally-focused and sustainable mindset, while building a very strong management team.”

Since Grieder became CEO, Tommy Hilfiger Global & PVH Europe, in 2014, the Tommy Hilfiger business grew from $6 billion to over $9 billion in retail sales in 2019, and the Calvin Klein European business more than doubled in revenues and earnings.