New Bed Bath & Beyond site now live in U.S.
Bed Bath & Beyond has started its next chapter.
Overstock.com, which purchased the intellectual property and digital assets of the bankrupt retailer in June and said it would merge its site with Bed Bath & Beyond’s, announced the U.S.launch of the BedBathandBeyond.com. The Overstock brand will sunset over time.
“Overstock has a great business model with a name that does not reflect its focus on home,” said Jonathan Johnson, who has served as CEO of Overstock since 2019. “Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing.” (In the company’s release, Johnson has the title of CEO of the “new Bed Bath & Beyond.)
The launch follows the debut of the refreshed site in Canada. It also comes after the home goods retailer completed liquidation sales at its stores, all of which are now closed.
The new site features Bed Bath & Beyond’s signature kitchen, bed, and bath-related products. It also boasts a growing assortment of furniture and other home product categories, including area rugs, lighting, décor and home improvement, among others.
On Overstock’s second-quarter earnings call last week, Johnson said the Canadian site went live with the change on June 29.
“The successful launch and early performance of our Bed Bath & Beyond business in Canada has been encouraging,” he told analysts. “The Bed Bath & Beyond brand is strong.”
Overstock is celebrating the launch of the U.S. business by offering a 25% off “welcome” coupon for anyone who downloads and shops through the new Bed Bath & Beyond mobile app. It also has reinstated loyalty points, exclusive coupons, and free membership to the new Welcome Rewards program (a $19.95 value) for active members of the former Bed Bath & Beyond loyalty program.
In addition, it is giving a 20% off coupon and transfer of membership along with all current rewards for members of Overstock’s former loyalty program, Club O.
Through this rebranding, we’re breathing new life into Bed Bath & Beyond, positioning it as an asset-light, e-commerce retailer with an expanded home furnishings and furniture assortment,” Johnson said. “Think of it as Bed Bath & a much bigger, better Beyond.”
“If you liked the Bed Bath & Beyond coupons of the past, you will love our better pricing, special promotions, broader assortment, and the improved customer experience on the website and mobile app,” Johnson added.