New app enables in-TV purchases from QVC, HSN

LG Electronics USA is streamlining the TV purchase process for several multiplatform retailers.

The home electronics brand is rolling out the Shop Time app, which enables owners of all LG smart TVs released since 2016 to use their TV to make purchases directly from multiplatform video retailers QVC and HSN, as well as several other at-home shopping channels.

The Shop Time app enables consumers with compatible LG TVs to utilize their LG Magic Remote to navigate from their TV to complete purchases with multiplatform retail partners. Shop Time also lets users save items they have found for the future. purchase. App users will also receive curated recommendations about other products they may be interested in.

Through Nov. 30, new customers to HSN who download the Shop Time app, navigate to HSN.com, and create a new account will receive a digital coupon for $20 toward a purchase of at least $40 on HSN.com.  

"We created the Shop Time app to make the digital shopping experience even easier and more convenient for LG Smart TV owners," said Matthew Durgin, senior director North America smart TV partnerships for LG Electronics USA. "We are excited to have Qurate Retail Group, a leader in the video commerce industry, and their popular QVC and HSN networks on board to as we begin this journey."

"We're excited to join LG as the lead retailers in exploring the combination of livestream video with new purchasing options enabled by smart TVs," said David Apostolico, senior VP platform strategy, development & distribution for Qurate Retail Group (parent of HSN and QVC). "Shop Time gives our customers more ways to buy what they want, when and where they want, and allows us to reach a whole new audience of LG viewers."