Neiman Marcus taps fashion vet for new merchandising role

Neiman Marcus Group is creating the new executive position of fashion and lifestyle director.

The luxury retailer is appointing Lisa Aiken as its first fashion and lifestyle director. The role is part of the retailer’s larger merchandising and planning team transformation, reporting to Lana Todorovich, president and chief merchandising officer of Neiman Marcus Group.

In her most recent role, Aiken served as fashion and buying director at Moda Operandi. Earlier in her career, she held executive positions at Net-a-Porter and MyTheresa, Beginning Aug. 9, Aiken will head up the Neiman Marcus fashion and lifestyle office. 

Aiken will act as a fashion-forward expert to identify emerging brands, and discover new trends and services across the fashion and lifestyle space. In this position, she will collaborate with brand partners to expand exclusive partnerships, such as the recent Prada Outdoor immersive “Coast” experience and Loewe Paula's Ibiza installations.

"We have been on a journey to find a global fashion leader who is a digital native and will help accelerate the growth of Neiman Marcus' loyal brand portfolio with a fresh perspective,” said Todorovich. “Lisa has a keen understanding of both luxury fashion and emerging brands, coupled with her expertise as a compelling storyteller of seasonal fashion messages and skills on digital platforms. She brings a unique perspective and further enhances the fashion and technology authority of Neiman Marcus.”

"It is a privilege to be joining such a brand at the pinnacle of luxury with a world-renowned heritage but more importantly to be at the forefront of its continued evolution during such a pivotal time," said Aiken. "I look forward to partnering with the teams and all our brand partners to create a highly forward-thinking, elevated luxury brand experience for Neiman Marcus customers."

Based in Dallas, Neiman Marcus operates 37 stores in the U.S.