Neiman Marcus stores to feature custom art

Neiman Marcus is “activating” its store with exclusive art installations.

The luxury department store retailer and commercial arts consultancy ATP.art  have partnered on activating retail locations nationwide with bespoke commissions by renowned local artists.

 Each store will feature custom artwork that exemplifies the retailer's "Leading with Love" campaign, curated by ATP.art, a division of Artrepreneur.

Recent retail activations include artworks at the Neiman Marcus in Troy, Mich., by local artists, Phillip Simpson and Tony Whlgn who created a 700-sq.-ft. bespoke mural. In St. Louis, Nicaraguan-American artist Quinn Briceno rendered "Todos Somos St. Louis," an homage to the city's multiculturalism, natural beauty and music culture.

"We are thrilled to be working with Tony Whlgn and ATP.art for this exciting installation," said Renee Janovsky, market general manager, of the Neiman Marcus stores in Troy and St. Louis. "This exclusive mural illustrates our mission of 'Leading with Love' as it tells the story of two people making a true connection with one another. At Neiman Marcus, we lead with love through the relationships we develop."

Artrepreneur is a marketplace and platform that empowers a global collective of 130,000 artists and connects buyers with curated works. ATP.art is a full-service commercial art consultancy for leading companies.

“These art projects with Neiman Marcus focus on our brilliant community of diverse artists who create works of kindness and hope. We look forward to continuing our mission of bringing Artrepreneur artists into the spotlight" said Grace Cho, CEO of Artrepreneur.