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Neighborhood Goods brings its multi-brand store format to New York

Neighborhood Goods Chelsea Market interior

Neighborhood Goods has brought its department store of the future model to the Big Apple.

The company opened its second location to date, a 4,500-sq.-ft. space in Manhattan’s Chelsea Market. Similar to the first Neighborhood Goods, which opened in late 2018 at Legacy West in Plano, Texas, it features a diverse and rotating lineup of contemporary brands —the majority direct-to-consumer companies new to physical retail — and products. It will host multiple in-store events throughout the year, including trunk shows and pop-ups with partner brands.

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The New York outpost also houses a convenience store concept, Pop Up Grocer, featuring up-and-coming consumer packaged goods brands. A snack bar, called Tiny Feast, will open in early 2020. It will transition into a cocktail bar in the evening. 


Under the direction of Neighborhood Goods’ director of store design, Marisa Dukowitz, in collaboration with the company’s long-term partners, Droese Raney Architecture, the team delivered a new Neighborhood Goods experience while leveraging the same visual language as in Plano. The Chelsea Market location, which has a tighter footprint and a higher density of brands and products, is akin to a departmentalized boutique. But one whose brands would not be found in a traditional store.

“Our approach to creating a more dignified retail experience is something, we feel, will be particularly well-suited to New York,” said Matt Alexander, co-founder and CEO of Neighborhood Goods, which is based in Dallas. “And with this fantastic line-up of brands, near-daily events, and more, we cannot wait to begin building our local community in the city.”

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Neighborhood Goods has garnered $27.55 million in funding across its Seed and Series A rounds in the past year and a half, while growing its partnerships and accelerating its expansion plans. The company is looking to foster a different approach to physical retail, with each of its locations offering a different set of features and functions for its brands. Not only does this create more utility for brands, but it also ensures a local, relevant experience for customers, rather than a one-size-fits-all approach adopted by many retailers, according to the company.

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