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Nautica enhances omnichannel order management

Nautica is unifying omnichannel order management.

Nautica is the first retailer to leverage a combined Shopify-Manhattan Associates unified omnichannel order management solution.

The vertical apparel retailer, a banner of Sparc Group, is utilizing a new order management offering which combines the Shopify e-commerce platform with Manhattan Associates Active Omni order management technology. The joint solution also includes Manhattan Associates post-purchase customer service tools, such as digital self-service applications.

In addition, Nautica hopes to have access to more accurate product location and delivery information, as well as global visibility of inventory across its entire network, including items in transit, stores, warehouses, suppliers and other facilities.

“By offering our customers the combination of Shopify’s fast and reliable commerce platform with Manhattan’s powerful order promising and post purchase offerings, we are providing them unparalleled visibility and the industry’s premier end-to-end online shopping experience,” said Mike Dupuis, chief digital officer for Sparc Group. "For Sparc, we believe the combined solution will result in improved sales, reduced shipping costs, fewer returns and improved margins and profits overall."

“Manhattan’s focus on fast, easy, reliable and transparent shopping enables our enterprise retail customers to lower sales friction and elevate purchase confidence, which is why we’re proud to align ourselves with with Shopify in our mutual endeavor to improve the digital commerce experience," said Brian Kinsella, senior VP of product management for Manhattan Associates. "We’re excited about the elevated experience for consumers, and the increased revenue and margin potential for our merchants owing to the combined offering."

"We’re thrilled about teaming up with Manhattan as it's a major leap forward in transforming supply chain operations for enterprise commerce,” said Bobby Morrison, chief revenue officer at Shopify. "This is a game-changer in today's fiercely competitive landscape, and we're excited to provide commerce solutions that will ultimately enhance unified shopping experiences for consumers."

Sparc Group teams with fast fashion giant Shein

In other Sparc Group news, Shein, a global online fast-fashion retail giant that reaches 150 million customers, entered into a partnership with the company that will expand its offerings and give it a base in brick-and-mortar.

Shein, which is headquartered in Singapore and known for its value-priced fashion offerings, and Sparc Group Holdings entered into a "strategic partnership" in August 2023 under which Shein will acquire an approximately one-third interest in Sparc Group, a joint venture that includes Simon Property Group and Authentic Brands Group, the brand management company with a fast-growing portfolio of well-known retail names that include Forever 21, Aeropostale, Brooks Brothers, Lucky Brand, Nine West, Nautica and more. 

In addition, Sparc Group will become a minority shareholder in Shein.

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