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04/12/2022

Nathan's Famous to pilot tech that incentivizes people to visit its restaurants

Marianne Wilson
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Nathan’s was founded as a nickel hot dog stand on New York City’s Coney Island in 1916. (Photo via Linkedin)

Nathan’s Famous is testing technology to help fill its restaurants during slow times.

The quick-serve chain is entering into a pilot with Let us Nudge, an emergent restaurant technology solution. Nathan’s said the program will incentivize consumers to visit its restaurants via targeted 'smart' couponing and also allow it to gain valuable analytics on guest preferences.

Nathan’s expects that the technology will enable it to increase sales through campaign management and targeted coupons at the 15 Nathan's Famous locations throughout the country that will pilot the [email protected] platform, which allows restaurants to offer incentives to help fill tables during slow times.

"At Nathan's Famous, we are always seeking partners with innovative technology that enables us to offer our customers and franchisees the best experience possible," said Phil McCann, VP of marketing at Nathan's Famous. "We are excited to move forward with the pilot program with Let us Nudge.”

[Read More: Nathan’s Famous to open 100 non-traditional locations by year-end; most inside Walmart]

The Let us Nudge technology solution provides table seating efficiencies during both busy and slow times. The technology allows restaurants to offer incentives via secure, seamless, and subtle nudges to help turn tables during busy times and or fill tables / bring in customers for incentives during slow times.

"We feel our partnership with Nathan's Famous, through our [email protected] platform, will help other quick-service restaurants shape customer behavior, by optimizing restaurant traffic and frequency, increasing customer satisfaction, and building customer loyalty,” said Rehan Khanzada, founder of Let us Nudge.