Museum of Ice Cream to go big at Miami Worldcenter
Museum of Ice Cream will open at a new, $6 billion mixed-use destination in downtown Miami.
The immersive attraction where visitors can, among other things, eat unlimited ice cream, will open a permanent location at Miami Worldcenter on Sept. 6. The 14,000-sq.-ft. space will span two floors and is designed as a tribute to the city's vibrant international spirit, culture, hospitality and love of ice cream. It will join the Museum of Ice Cream’s other locations in New York City, Austin, Chicago and Singapore, and a forthcoming one in Boston.
The Miami outpost will include a retro 'Cream Liner', a 60's-inspired luxury airplane that transports visitors from downtown Miami “to a world of “endless possibility where anything is pop-sicle,” the company said. A “Grand Hall of Freezers” is filled with mysterious doors that open to surprises and treats. Visitors can also go down a double helix slide into the brand’s signature sprinkle pool, designed as a tribute to the iconic Versace Mansion.
Museum of Ice Cream Miami partnered with International Flavors and Fragrances to create a multi-sensory tasting experience that takes visitors on a journey through the flavors of the tropical city. Admission to the attraction will average $38, but prices may vary based on demand and availability
“With this Museum being a permanent build, I was able to push the boundaries of design and interactivity, making this the creamiest, most colorful, and tastiest museum yet,” said Maryellis Bunn, co-founder and co-CEO of Museum of Ice Cream, which is part of experience-first development company Figure8. “You'll see sensory elements from taste, touch and smell incorporated throughout.”
The 27-acre Miami Worldcenter spans ten city blocks with a diverse mix of residential, commercial, and hospitality uses complemented by an array of retail, restaurant and entertainment options. The project is being developed by master developers Miami Worldcenter Associates, led by managing partners Art Falcone and Nitin Motwani, in partnership with CIM Group.
"Bringing the museum to Miami Worldcenter has been a game changer as it truly positions the Museum at the epicenter of downtown Miami and as a global arts destination,” said Manish Vora, co-founder and co-CEO, Museum of Ice Cream. “We have had tremendous support from the city and mayor's office over the past 6 years. Miami continues to open its arms to innovation in hospitality, allowing creative entrepreneurs like us to launch ambitious concepts in an increasingly difficult national building environment.”
