News Briefs

Social media platforms are a big influence on  impulse buying.

Nearly half of Americans have made a purchase after seeing a product on a social media platform, according to a study by consumer financial services company Bankrate.  

During the last 12 months, U.S. consumers spent $71 billion on impulse purchases of products they saw on a social media platform in the past year, with the average impulse buyer spending $754.   

Younger generations are most likely to have made an impulse purchase of a product they saw on social media in the past year, with 53% of millennial and 51% of Gen Z social media users making an impulse purchase. That compares to 34% of Gen X and 25% of baby-boomer social media users. 

Other findings from the Bankrate survey are below.

•Among those who made impulse purchases spurred by social media, millennials spent the most with an average of $1,016 ($200 median), followed by Gen Z who spent $844 on averge ($200 median), Gen X who spent $522 on average ($150 median)  and baby-boomers who spent $418 on average ($100 median.)

•Men who made an impulse purchase inspired by social media in the past year spent an average of $999 ($200 median), while women spent an average of $518 ($150 median)

•Over half (57%) of those impulse buyers regretted at least one of their purchases.

Retailers are scaling back seasonal hiring this year due to higher labor costs and consumer uncertainty.

U.S. retailers will hire the lowest number of seasonal workers for the upcoming holiday season since 2008, according to Reuters, which cited a report by global outplacement and executive coaching firm Challenger, Gray & Christmas that was provided exclusively to the news service.

Retailers are expected to add only 410,000 seasonal jobs this season, according to an analysis by the firm of of nonseasonally adjusted data from the Bureau of Labor Statistics. The number is slightly above the 324,900 workers they added during the last quarter of the financial recession of 2008, the report said.

“We have never gone this far into September and not had big hiring predictions from retailers," Andrew Challenger, senior VP at Challenger, Gray & Christmas, told Reuters. "It's really surprising.”

To date, U.S. companies have announced 8,000 planned hires for the holiday season, compared with the 258,201 planned hires announced by this time last year. (The Reuters report was published on Sept. 15). However, Reuters noted, that the Challenger report did not cover all retailers and an updated version will be released.

On September 18, Macy’s announced plans to hire for more than 38,000 full- and part-time seasonal positions this upcoming holiday season.

The report comes amid forecasts that are predicting slower holiday growth this year. According to Deloitte’s annual holiday retail forecast, retail sales will increase 3.5% to 4.6% to total $1.54 to $1.56 trillion during the November to January timeframe in 2023.

Higher income shoppers are feeling a bit more optimistic.

Fifty-eight percent luxury consumers plan to spend the same or more on luxury in the next three months, according to the latest Saks Luxury Pulse survey, which was fielded in late July. This is an increase from 53% in the prior Saks Luxury Pulse (fielded in late April) and represents the first increase in luxury spending plans since the survey began tracking the metric in May 2022.

As macro-economic headwinds persist, luxury consumers are optimistic (68%) about their personal financial situation, but concerned (55%) about the overall economy. While optimism about respondents’ personal financial situation remains consistent with the prior survey (67%), concern towards the overall economy has improved by five percentage points compared to the prior survey.

When asked what would motivate them to spend more on luxury, 54% of total respondents who plan to spend less said they would be enticed by a sale or promotional event, consistent with the prior survey.  Also, 35% said they would need to see improvement in the overall economy, down from 43% in the prior survey, reinforcing the growing optimism about the economy among luxury consumers.  

Other highlights from the survey are below.

•Higher income respondents are more optimistic about the economy, with 48% of respondents with an income of $200K or more indicating such, up from 42% in the prior survey. Additionally, 64% of these respondents plan to spend the same or more on luxury in the next three months, up  from 57% in the prior survey.

•In addition to luxury, respondents indicated plans to spend on travel. Among all respondents, 74% said they are planning to or have already booked a trip in the near future and, of those, and 72% said they plan to buy luxury items in preparation for their trips.

•When asked where they get fashion inspiration, respondents indicated that they browse retailers online or in person (54%) or look to social media (41%) and fashion journalism (40%). 

•When browsing a retailer’s website, respondents said that outfit ideas for specific occasions (71%) and ideas for putting together outfits (70%) were the most helpful forms of inspiration. 

•Sixty-nine percent of respondents indicated that they explore the curated content on a retailers’ site, with the top reasons being to learn about styling new trends, find style ideas before buying an item and for fun, signifying an interest in curated content for fashion inspiration. 

“We are pleased to see the first increase in over a year in purchase intent across the luxury consumer continuum, an indication that core luxury consumers are starting to turn the corner,” said Marc Metrick, CEO, Saks. “As we look ahead, despite this positive inflection point in luxury consumer sentiment, we remain measured in our approach to navigating the rest of the year to ensure Saks is best positioned for long-term success.”

The Saks Luxury Pulse is a periodic online survey of luxury consumers’ attitudes towards shopping, spending and fashion trends. It is based on responses from 1,836 U.S.-based luxury consumers over age 18 and was fielded between July 20-24, 2023. 

 

Macy’s Inc. is gearing up for two  nationwide holiday hiring events. 

The department store giant said it plans to hire for more than 38,000 full- and part-time seasonal positions this upcoming holiday season at its Macy’s, Bloomingdale’s and Bluemercury stores, as well as its distribution centers. The retailer noted that nearly one-third of store leadership started their careers with the company during the holiday season. 

 Interested candidates can apply online via an application procedure that takes as little as five minutes, with most job offers made within 48 hours, according to the company. In addition, Macy’s will hold two nationwide in-person holiday hiring events at all stores and supply chain locations on Thursday, September 21, and Thursday, October 19.

Macy’s said its number of 2023 seasonal positions at  “are consistent” with open positions in 2022. 

Seasonal positions are open at all store and distribution center locations nationwide with greater hiring opportunities available in the following markets:

Macy’s”

• Boston
• Los Angeles
• Minneapolis
• Nashville
• Philadelphia
• Seattle

Bloomingdale’s:

• Boston
• Chicago 
• Long Island (N.Y.)
• Los Angeles 
• Miami 
• New York City 
• Northern Calif.
• Northern N.J.
• Southern, Calif.

Bluemercury:

• Boston
• Chicago
• Florida (various markets)
• Los Angeles
• Southern Calif.

“The holidays are one of Macy’s, Inc.’s most important seasons to deliver a great shopping experience for our customers and our colleagues are the company’s greatest brand ambassadors at this special time of year,” said Danielle Kirgan, chief transformation and human resources officer.  “Whether they are looking for extra income for the season or the start of a new career in retail, we offer an unmatched culture, competitive pay and fulfilling retail career opportunities.”

 

The Body Shop is remaining true to its activist reputation.

The natural beauty products retailer  is partnering with civic engagement organization HeadCount to hold several voter registration events in select stores across the country and giving customers the opportunity to win a spot on the brand’s influencer list. The initiative is part of The Body Shop’s  “Be Seen. Be Heard.” campaign, which aims to get young people more involved in civic life in more than 75 countries across the globe. 

Body Shop’s customers can register to vote or check their registration status at their local store. They can also register via the brand’s digital hub.   Every customer who takes action can enter for a chance to win a spot on The Body Shop influencer list for a year, which means they will receive products from select skincare, haircare and makeup collections.

The Body Shop is now in its second year of Be Seen. Be Heard, which launched last May at the United Nations. The campaign has made numerous global strides since its launch, according to The Body Shop, including successfully lowering the voting age from 21 to 18 in Malaysia and encouraging the UK's House of Lords to amend two clauses in its Public Order Bill to better protect the right to protest.

In 2022, The Body Shop  partnered with non-partisan organization Generation Citizen to educate and motivate young people to engage in the democratic process in the year's midterm elections and beyond.

The Body Shop operates about 2,500 retail locations in more than 70 countries. It is part of Natura & Co, a global multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact.

 

Pacsun is engaging a third-party logistics and inventory management platform to support nationwide fulfillment across channels.

The teen apparel retailer is partnering with Cart.com. Under the collaboration, Cart.com manage nationwide fulfillment for Pacsun. As part of the agreement. Pacsun will transition management of its 2-million-sq.-ft. automated fulfillment facility in Groveport, Ohio to Cart.com. The hub includes advanced sortation technology and over 25 miles of conveyance, as well as dynamic storage solutions.

Cart.com bases its fulfillment solution on proprietary software and predictive analytics designed to streamline logistics operations, reduce costs and provide real-time inventory visibility. The company provides physical and digital infrastructure to support omnichannel commerce, including a suite of digitally-driven logistics capabilities, enterprise channel and order management software, and expert services.

“We are pleased to partner with Cart.com and believe its scale, proprietary technologies and operational expertise will enhance our efficiency and increase customer satisfaction,” said Russell Bowers, COO and CFO of Pacsun.

“We’re extremely proud to partner with Pacsun and support its significant momentum with our best-in-class fulfillment capabilities,” said Omair Tariq, CEO and co-founder of Cart.com. “We’re excited to add this distribution center to Cart.com’s network as we continue to see accelerating demand for tech-enabled 3PL services.”

[Read more: Pacsun names CEO]