Midas rolls out new 'industrial' and 'urban' shop concepts
A leading automotive services chain is modernizing its store footprint with two new design concepts.
Midas will begin rolling out the concepts, billed as “Contemporary Industrial” and “Urban Modern,” to all new builds and renovations in the United States and Canada. According to the company, “Contemporary Industrial” is suited to high-traffic suburban or highway-adjacent locations with its bold signage, high-contrast branding and functional layout, while “Urban Modern” suits denser, more walkable markets with its large storefront windows, warm accents and retail-inspired interior.
"Driven by customer and franchisee insights, the new store designs are the next step in the company's national brand evolution and honors our 70-year legacy as one of the leaders in the auto care industry," said Lenny Valentino, Jr., president and chief operating officer of Midas International. "These designs offer better bay visibility, larger waiting areas, cleaner flow — all intentional features built around how people experience a Midas store.”
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Both of the new Midas concepts include a six-bay, in-line layout with a dedicated "Advanced Driver Assistance Systems" bay. They also include refreshed exterior architecture, updated showrooms, and larger customer waiting room areas, improved service bay visibility and modern signage.
Midas says it will work closely with all franchisees to ensure future building projects meet new brand guidelines and maintain “cohesion standards” nationwide. The first store featuring the new “Contemporary Industrial” design is expected to open early next year in Irmo, S.C.
"In our research, we discovered that we could design new stores that provide smoother customer flows, quicker interactions between customers and Midas team members, and more waiting areas for customers and their families," said Paul Elliott, VP of marketing at Midas. "The new designs do just that. Whether a franchisee chooses ‘Contemporary Industrial’ or ‘Urban Modern,’ the customer's experience will feel intentional – modern, welcoming and unmistakably Midas."
Midas operates more than 1,200 locations in the U.S. and Canada. The chain offers maintenance for brakes, tires, exhaust, steering, suspension and more.
