Microsoft customizes store signage – at scale

Dan Berthiaume
Senior Editor, Technology
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A Microsoft retail store

Microsoft retail stores are gaining the ability to deploy new signage within hours.

In December 2019, the tech giant began rolling out technology-supported, end-to-end creative and print collateral services from R.R. Donnelley & Sons Company (RRD). Microsoft is leveraging RRD’s automated print studio platform to ensure consistency and speed as it consolidates work for its in-store signage across all its brick-and-mortar locations in the U.S., Puerto Rico, and Canada.

Microsoft will utilize RRD’s technology to automate sign-building workflows, while obtaining the flexibility to customize content and pricing for different store locations. The company intends to accelerates the entire process and enable each retail location to react to any changes with new signage in a matter of hours, rather than days.

“RRD’s expertise and technology-based retail solutions ensure seamless creative, production and execution, which will help Microsoft Store achieve their in-store marketing goals,” said Doug Ryan, president of RRD Marketing Solutions.