Michaels makes August 'Fine Arts Month' with special in-store events and more
Michaels is celebrating art in its stores and on its digital channels during the month of August.
The arts-and-crafts retailer has declared August as “Fine Arts Month” and is celebrating it with free events in its 1,300-plus stores, an expanded assortment of premium fine art supplies, and savings on thousands of products from leading fine art brands.
Every week in August, customers can participate in free in-store events, product demonstrations and open classroom workshops designed to inspire creativity and build connection. The events will include free drop-in sessions every Tuesday and Wednesday evening where customers can bring their own project or start fresh while experimenting with new materials, learn special techniques and receive inspiration from Michaels associates.
In addition, on Sunday afternoons, customers can participate in free guided art projects and watch live demonstrations featuring leading brands.
Michaels will also offer online classes every Monday, Wednesday and Friday afternoons led by expert instructors and cover drawing, acrylics, watercolor, portraiture and figure drawing. The series will conclude with a special wrap-up event featuring a student showcase and live instructor feedback.
Creators can also access an extensive library of new tutorials from top art brands such as Faber-Castell, Winsor & Newton and Liquitex, offering guidance on working with exceptional quality art products.
Along with the events, Michaels will offer an expanded assortment of premium fine art supplies (online and in stores) and savings on thousands of products from leading fine art brands.
"More people are rediscovering the joy of creating with their hands and are looking for opportunities to connect with others through shared experiences," said Stacey Shively, chief merchant officer at Michaels. "Fine Art Month is about bringing the artistic community together to celebrate their craft, while making it easier than ever to access affordable premium supplies, elevated inspiration and the top-tier brands creators can rely on."
The Michaels Companies operates over 1,300 stores in 49 states and Canada. It also owns Artistree, a manufacturer of custom and specialty framing merchandise.
