Mexican men’s retailer integrates order management across channels

Haber Holding is enabling omnichannel shopping by centralizing its view of inventory and fulfillment.

Based in Mexico City, Haber Holding is the parent company of three men’s fashion brands in Mexico: Men’s Fashion, Robert’s, and High Life. 

Haber Holding is deploying the Aptos enterprise order management solution to accelerate omnichannel transformation across its retail enterprise. As a result, the company plans to introduce new and enhanced customer service offerings, including the ability to purchase items online and pick them up at their local store.

In addition, Haber Holding intends to create a centralized commerce hub to profitably manage all orders throughout their lifecycle. The solution offers core capabilities for enterprise inventory visibility, order orchestration and routing, customer service, and store fulfillment to help fully integrate physical and online channels.

“As a leader in the textile and fashion industry in Mexico for over 40 years, we believe that it is important to continuously reinvent our business to best serve our customers while staying true to our core values,” said Silvio Galimberti, CEO of Haber Holding. “With Aptos’ order management technology, we will offer shoppers a seamless experience across channels, expanded ways to engage with our brands, and new levels of convenience and fulfillment flexibility.”

In total, family-owned Haber Holding operates over 170 stores, selling men’s apparel and accessories.