Meijer incentivizes customers to get fully vaccinated

Meijer is giving shoppers a bonus of sorts to fully vaccinated consumers. 

The retailer will give customers a $10 coupon off any purchase when they complete the vaccination process at a Meijer store. Meijer is also offering a separate coupon for $10 off a purchase of $50 or more for customers who previously completed their vaccines with any provider, including its own stores.

Customers taking advantage of the offer will receive the $10 coupon upon receiving their final vaccine dose at a Meijer store. Customers who already received their vaccine should visit their local Meijer pharmacy with their completed vaccination card to receive their coupon for $10 off a $50 purchase.

“We encourage everyone who is able to receive the vaccine to take this important step and get vaccinated," said Rick Keyes, president and CEO, Meijer, which operates 257 supercenters and grocery stores. Throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. "When the vaccine rollout began, our pharmacy teams dedicated themselves to keeping our communities safe. Their efforts have paid off, but we're not done yet. We're hopeful this incentive helps tip the balance." 

In late April, Meijer pharmacies launched a walk-up vaccine program at all locations across the Midwest after administering one million vaccine doses at its in-store clinics. To date, the retailer has administered more than 1.3 million doses. All eligible individuals, including those ages 12-17 with a parent or guardian, are encouraged to get their vaccine at their local Meijer pharmacy.

Meijer began the rollout of its vaccine clinics in mid-January, after being named a Federal Retail Pharmacy Partner in the State of Michigan. Since then, the retailer has conducted thousands of in-store vaccine clinics, as well as community-based off-site clinics, throughout all six states in its Midwest footprint. Meijer has also been providing its team members with a $100 bonus once they complete the vaccination process and show their vaccination cards.

As COVID-19 vaccine supplies have increased, Meijer is also offering vaccines on a walk-up basis at all its pharmacies using the Pfizer vaccine. Every Meijer store will have a minimum of 100 doses per week for customers to get the vaccine at their convenience, with doses administered on a first-come, first-served basis.