Mattress Firm renews omnichannel financing program

Customers at the nation’s largest specialty mattress retailer will continue to have access to digital financing tools from Synchrony.

Under the multi-year agreement, Mattress Firm will continue to offer Synchrony’s consumer financing options for online and in-store purchases at 2,400 stores in the U.S. Qualifying cardholders will receive special financing, online and mobile account management, savings and discount offers, and access to previews and events. Mattress Firm initially partnered with Synchrony to offer a private label credit card program in April 2016.

By providing expanded payment and financing options, Mattress Firm hopes to offer customers more purchasing power and enhanced experiences to meet increased demand for direct-to-consumer products. The retailer will obtain data analytics, customer feedback, and design efforts from Synchrony.  
 
“Evolution is crucial for our industry, especially with the changing retail landscape due to the pandemic,” said John Eck, president and CEO of Mattress Firm. “The combination of our customer-centric mindset and Synchrony’s financial expertise and differentiated customer experience, ensures our customers can shop safely and confidently at every stage of the purchasing process. Together, we’ve created a more seamless customer journey and enriched cardholder experience.”
 
“Synchrony’s flexible financing solutions and innovative business tools support Mattress Firm’s commitment to meet its customers at the moments that matter most in their purchasing journey,” said Brian Doubles, president, Synchrony. “Our suite of digital capabilities for simplifying financing at the point of sale creates more purchase options for customers and empowers Mattress Firm to convert more prospects, expand customer loyalty and engagement and grow its business. We look forward to many more years as a strategic partner of Mattress Firm.”