Marquee Brands back as owner of BCBG Group

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Marquee Brands back as owner of BCBG Group

By Marianne Wilson - 05/18/2020
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Marquee Brands is taking back BCBG Group’s licenses from Centric Brands following its bankruptcy filing. 

Marquee, whose brands include Bruno Magli, Body Glove, Ben Sherman and Destination Maternity, announced that the licenses will be added to the Marquee-Direct platform, which looks to integrate all of Marquee’s brands under one digital organization. Marquee will continue operations of the wholesale and e-commerce business to ensure seamless continuity.

“Marquee is a brand owner that manages a portfolio of world class assets under diverse business models including a 'digital first' mindset where each of the directly managed brands is experiencing double digit year-over-year growth on e-commerce, even during this crisis,” said Diane Bekhor, senior VP of brand management over the BCBG brands. “BCBG has a strong 30-year brand heritage and a devoted customer base and the brands will benefit significantly from this transition. We are excited to have our hands on the wheel toward this next phase of growth and will be working closely with Centric to ensure a smooth transition."

 

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