MARKETING/SOCIAL MEDIA

Target upping its mobile game.    In a move that will eliminate customer confusion over the retailer's two separate apps, the discounter will move its Cartwheel savings app into the main Target app. The integration will happen this summer.  

As retail sales shift from offline to e-commerce, marketers must learn to adjust trade strategies and budgets to be successful in a digital world.  

Weis Markets knows the key to driving loyalty is to deliver value.   In a move that will improve its marketing and promotions operations, the regional grocer has partnered with dunnhumby and Aptaris. By integrating an enterprise promotional planning, price optimization, modeling and forecasting system, Weis is one step closer to increasing sales, improving customer loyalty and building a more profitable and competitive market position.  

A retailer that does nearly all of its transactions online has the most popular store credit card.   Amazon wins the store card battle, ranking as the top choice among consumers with store cards (32%), followed closely by Target (30%) and then Macy’s (24%).   

Consumers rank Wegmans, Publix Super Markets, and Amazon.com as the top three companies when it comes to corporate social responsibility efforts.   

Supermodel, designer, TV star and all-around celebrity Heidi Klum is teaming up with an unusual partner.    On the heels of its entry into the United States, German discount grocer Lidl announced its first ever fashion collaboration, with Heidi Klum. The collection, described as high-end yet affordable, will be available exclusively at Lidl and will launch across its stores in Europe and the United States later this year. Collections will be featured at certain times throughout the year, during "Lidl Fashion Weeks.”

The battle for low-income shoppers is heating up.    Amazon announced that individuals participating in government assistance programs can sign up for Amazon Prime membership at the discounted rate of $5.99 per month. The regular annual membership for Prime is $99 per year, or $10.99 a month for those who prefer to pay on a monthly basis.  

Amazon is giving Prime members another way to shop — through their Amazon Fire TV.   Amazon Fire TV already streams Web-based content, such as videos, music and games on the “big screen.” Now Amazon’s new app lets Prime members search and browse Amazon products and make purchases directly through their Fire TV remote, according to TechCrunch.