Three Retail Technologies to Watch at NRF 2022Attendees at the National Retail Federation’s annual convention, known as the “Big Show,” will get a good sense of the direction retail technology will take this year. 2022 – The year of Web 3.0?Retailers will be active in “Web 3.0” technologies such as metaverse, NFTs, and cryptocurrency in 2022. CSA Exclusive: Spotlight on Abercrombie & Fitch’s new chief digital, tech officer Abercrombie & Fitch’s new head of technology is excited for 2022. Nike expands ‘metaverse’ presence with virtual platform acquisition Nike Inc. is planting an early flag on the virtual territory of the still-evolving ‘metaverse’ with a new purchase. Ralph Lauren launches holiday-themed Roblox promotion Ralph Lauren is outfitting avatars on the popular Roblox gaming platform. Meta (formerly Facebook) reportedly mulls opening physical stores The company formerly known as Facebook may be entering the brick-and-mortar space. Pacsun targets teens with digitally-focused holiday promotion A teen apparel retailer is targeting Gen Z shoppers with holiday initiatives across TikTok, Snapchat, augmented reality, digital gaming and NFTs. Crocs unveils month-long omnichannel promotion October is “Croctober” at Crocs, featuring digital and in-store activations designed to increase brand engagement and sales. Ralph Lauren enters virtual shopping arena Ralph Lauren is partnering with the Zepeto global social networking and avatar simulation app to provide customers with a personalized virtual world. Beauty brand opens channel on Twitch gaming platform Benefit Cosmetics is seeking to engage and support women in a virtual environment traditionally dominated by men. First Previous 16 17 18 Next Last
