Omnichannel

HOFFMAN ESTATES, Ill. — Sears announced that it has completed a number of initiatives designed to reinforce itself as a fitness leader. 

New York City -- Jesta I.S. said Wednesday it has partnered with Americaneagle.com to offer a pre-integrated front-end e-commerce solution designed to deliver an integrated and comprehensive merchandising suite that allows retailers to rapidly deploy a solid merchandising infrastructure and a comprehensive e-commerce solution.

“Increasingly, we are seeing a higher demand for a full end-to-end integrated e-commerce solution,” said Jerry Boduch, director of business development at Americaneagle.com.

The difficulties Target experienced with the relaunch of its website early last fall and subsequent fall off in traffic couldn’t have come at a worse time, as total retail online sales hit new highs during the holiday season.

Online sales increased 15% to $35.3 billion From Nov. 1 through Dec. 25 compared with the same time period the prior year, according to the online measurement firm comScore.

By Chris Watland, [email protected]

By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.

HOFFMAN ESTATES, Ill. — Sears Holdings hired Ron Boire as EVP and chief merchandising officer. Boire, who previously was president and CEO of Brookstone, will lead merchandising and retail stores for both the Sears and Kmart brands.  

He will work with our leadership team to better serve our customers and Shop Your Way Rewards Members by integrating their experiences across our stores, online, services, and mobile capabilities, the company said.

Mooresville, N.C. -- Lowe’s Cos. said Thursday it has acquired ATG Stores, an online retailer of home improvement and lifestyle products based in Kirkland, Wash.

According to Lowe’s, the transaction will add depth and expertise to its online business.

New York City -- The IBM Benchmark Report, released Tuesday, showed continued strength for online retailers.

According to the report, which provided a snapshot of online retail data for December 25 and December 26 as of 12 pm PST, Christmas Day online sales grew by 16.4% year-over-year. And 18.3% of all online sessions on a retailer’s site were initiated from a mobile device, up from 8.4% on Christmas Day 2010 — an increase of 117.8%.

Other report highlights included:

Increasing shopper traffic in stores was a challenge for Walmart throughout 2011, but it was a different story online. The retailer surged to number 18 on the November ranking of the top 50 U.S. Internet properties compiled by online measurement firm comScore.

Walmart.com registered 58.5 million unique visitors in November, a big lift sequentially from October when it had 45.2 million visitors and, more impressively, well above November 2010 when comScore showed Walmart.com with 51.8 million visitors.