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Macys.com uses private cloud to personalize digital shopping strategies
Macys.com has made a name for itself by analyzing consumer data to gain insight into its loyal shopper base. The retailer, which features more than 60,000 products online and leverages multiple digital channels to share product information cross-channel, has armed itself with a set of internal cloud-based, high-performance analytics tools designed to improve customer segmentation, market-basket analysis and real-time personalization cross-channel, based on a broader scope of product attributes.
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Flash-sale e-tailer gets $30 million boost
Ideeli will be able to further expand its capabilities, thanks to a $30 million investment from Credit Suisse and current institutional investors. According to the company, the new capital will be used to strengthen its infrastructure and fuel the flash-sales retailer's growth prospects.
