Omnichannel

ST. PETERSBURG, Fla. — HSN has partnered with HGTV to launch HGTV Home Outdoor Living, only at HSN. Launching across HSN and HGTV's multiple platforms on March 19, HGTV Home Outdoor Living will redefine the outdoor living retail landscape with top HGTV experts appearing on HSN, including Designer John Gidding, star of Curb Appeal.  The HGTV experts will offer advice and showcase an assortment of high-quality, HGTV-curated, outdoor products, including exclusive HGTV Home branded items. 

SAN LUIS OBISPO, Calif. — Shopatron, a provider of cloud-based, e-commerce order management solutions, has launched its allied commerce initiative – the next wave of its broad market expansion on the heels of a $4 million venture debt financing it completed in December 2012. 

In open-air, context often trumps content

Expect no prophesying about the death of enclosed malls. The format is alive and well, and there are countless examples of thriving under-roof shopping centers around the country.

Still, there is no question that the open-air format has stolen mall thunder.

Edwin Watts Golf replaces aging legacy systems with ERP option

Edwin Watts Golf has grown significantly during the past several years, expanding its store portfolio and direct mail and Internet businesses as well. With growth came an increased complexity that taxed the capabilities of its aging legacy systems, which did not provide visibility across channels and among stores. The retailer decided it was time to invest in a new solution due to the age and fragmentation of its existing systems.

From mobile wallets to QR codes to apps, Macy's is making all the right moves

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

Manners mistress Emily Post wouldn’t recognize today’s social skills.

Communication styles have changed, with the once-mandatory handwritten thank-you note supplanted by a tweet or a family email blast. These days, good table manners are far less important than proper posting protocol.

The physical store remains the centerpiece of the purchase journey, according to a study by PwC. The report, "Demystifying the Online Shopper," addresses myths about multichannel retailing and offers some ideas to help retailers keep up with their customers. Here's a recap:

Paul Loux

Senior VP Store Design, Sephora Americas

HEADQUARTERS San Francisco

TYPE OF BUSINESS Beauty and fragrance retailer

NUMBER OF STORES 1,600 global locations, including 325 stores in North America and 386 in-store shops in J.C. Penney

Beauty and cosmetics retailer Sephora is ignited not only by its highly trained cast of associates and smart, forward-thinking approach to in-store digital, but also by the man behind the black, white and red store design.