Omnichannel

Guess has unveiled a new mobile app for its customers powered by the MicroStrategy Alert Platform.

The new Guess app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between Guess and its customers through their mobile phones. It merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending Guess campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).

Austin, Texas -- End-to-end merchandise optimization solution-provider Revionics announced a multi-year agreement with Victoria Supermarkets for its Price Optimization solution rollout.

Victoria Supermarkets operates 83 markets in Russia and is owned by the DIXY Group, one of Russia’s largest national retail operators in the food retail market.   

The NRF 2014 Conference & Exposition kicked things off Sunday, Jan. 12 with sessions examining both how social media will continue to evolve as a dominant means of customer interaction and how the brick-and-mortar store will remain a highly relevant part of the retail environment in the 21st century. Let’s look at a few highlights from each session.

Picturing Social Success

eBay Enterprise, an eBay company and leading global provider of omnichannel solutions, has unveiled a ship-from-store SaaS initiative that retailers can deploy within 99 days to most effectively leverage their physical store inventories while gaining advantages in margin and shipping cost.

Redwood Shores, Calif. -- To extend its “commerce anywhere” strategy, Stage Stores has implemented Oracle Commerce. The initiative, completed in less than six months, provided the retailer with a new e-commerce engine, along with guided search and recommendation solutions, all before the 2012 holiday shopping season kicked off.

New York -- A new IBM study of more than 30,000 global consumers found that consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.

According to the findings, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%. Thirty-eight percent of consumers would provide their mobile number for the purpose of receiving text messages and 32% would share their social handles with retailers.

Mobile point of sale (mPOS) technology promises to continue to transform the customer’s shopping experience in 2014 and beyond. Gartner forecasts an mPOS market valued at $617 billion with 448 million users by the end of 2016, representing 42% annual growth.

Retail is one of several sectors poised to benefit from mPOS. With that in mind, here are five trends that every retailer needs to be aware of in the space.

New York -- From mobile devices to social media to 24/7 connectivity, it’s a brave new world for retail — and one that Chain Store Age will explore at its first-ever Customer Disruption event, May 7-9, 2014, at Sofitel Hotel, Redwood Shores, Calif., the Gateway to the Silicon Valley.