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H&M to open two new retail formats in U.S.
New York -- Swedish fast-fashion retailer H&M said on Thursday it will debut two of its newer retail formats, COS and & Other Stories, in the United States this year.
H&M will open its first COS U.S. location this April in New York City’s SoHo area. A second U.S. store will open later this year, in Beverly Hills, Calif.
The retailer’s & Other Stories banner will make its U.S. debut this fall, opening a store in downtown Manhattan.
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Sears tries fast fashion format on for size
A week after it divested Lands’ End, Sears announced plans to launch Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.
The move comes as the company continues to transform into a member-centric retailer leveraging Shop Your Way and integrated retail.