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CodeBroker unveils Smart Coupons for Facebook
CodeBroker has developed a marketing tool that enables retailers to securely deliver money savings offers to potential consumers via Facebook, while increasing brand awareness and building customer loyalty.
Created with retailers who are reluctant to leverage Facebook to offer discounts in mind, Smart Coupons for Facebook lets retailers know when an offer is received on Facebook, when it is viewed and when and where it was redeemed — which, according to CodeBroker, provides retailers with a comprehensive picture of the purchase funnel.
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Walgreens comps climb
This year's November had one additional Saturday and one fewer Thursday compared with November 2012. Despite these calendar shifts, Walgreens still saw comparable store sales climb for the month.
The company reported November sales of $6.1 billion, an increase of 4.1% compared to the same month last year. Total front-end sales increased 3.2%, while comparable store front-end sales increased 1.9%. Customer traffic in comparable stores increased 0.8% and basket size increased 1.1%.