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Malls Go Mobile
Of the common areas hosted by a mall, the busiest has become the virtual one. Increasingly, consumers frequent mall websites to check out promotions at their favorite retailers. Website views are nothing new — but the escalation in mobile connectivity presents a revolutionary opportunity for retailers.
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SPOTLIGHT ON: Sustainability
Solid-state lighting took center stage at the SPECS Sustainability session, “LEDs: Perception and Reality.”
Speaker Leigh Savage, national accounts manager, GE Lighting, debunked many of the myths that surround LED lighting. They included:
• LEDs produce no heat at all. FALSE
• LEDs are more efficient than any other light source. NOT NECESSARILY.
• LEDs are still too expensive to use in retail applications. FALSE
