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SAP enhances shopper personalization
Dallas -- SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.
SAP's Precision Retailing solution is said to deliver personalized offers and suggestions in real time to consumers across multiple channels, including mobile devices, in-store kiosks and websites. The company also announced the SAP Retail Store Ops Manager mobile app to further enhance in-store productivity.
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Survey: CFOs predict 5.9% increase in 2012 online sales
Chicago -- Survey results released Tuesday by BDO USA revealed that 51% of retail finance chiefs foresee a 5.9% increase in online sales for full-year 2012.
That compares to 4.1% and 4.5% expected increases in same-store sales and total sales, respectively.
The BDO Retail Compass Survey of CFOs, which examined the opinions of 100 CFOs at leading retailers located throughout the country, found that CFO sentiments were conservative compared to last year, when the respondents predicted 11.9% online sales growth.