Data & Analytics

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

Solon, Ohio -- Black Friday and Cyber Monday does not always mean lower prices, according to a study by ECRM Analytics that examines Black Friday and Cyber Monday promotions. The analysis exposes many common misconceptions around these two important shopping days.

ECRM found that when comparing Black Friday deals to other times throughout the year, it is apparent that holiday prices are not always the lowest, with leading retailers promoting higher prices than previously advertised on toys and consumer electronics.

ALEXANDRIA, Va. — The National Association of Convenience Stores has named Paige Anderson as its director of government relations.

Anderson has extensive experience on Capitol Hill, and has particular expertise in energy policy and cyber-security. She most recently served as deputy chief of staff and legislative director for Congresswoman Mary Bono Mack, the outgoing U.S. Representative for California's 45th congressional district.

By Tom Rittman, Theretailequation.com

The holiday season is often considered the most wonderful time of year, but as retail sales soar, so do returns. And don’t be fooled by a seemingly valid receipt. Savvy fraudsters know how to prey on holiday cheer costing retailers thousands of dollars in fraudulent returns and exchanges.
 

Through the first 30 days of the holiday season online sales have surpassed $20 billion with several days last week above the $1 billion mark.

Nashville, Tenn. -- Genesco Inc. said Friday its third-quarter profit increased to $41 million, from $26.2 million in the year-ago period, better than Wall Street expected. The company also raised its fiscal 2013 outlook, even as it warned that November was off to a slow start.

New York -- Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform. The new feature, rolled out just in time for the holiday shopping season, has the potential to give Facebook an ongoing supply of valuable personal information.

New York -- Amazon and Costco lead the pack lead the pack when it comes to the e-tailers that have most satisfied their customers, according to the "2012 Harris Poll Shopper Satisfaction Study of Online Retailers." The survey used a 100-point scale to measure customer satisfaction with the e-commerce sites of 14 big retailers. Amazon.com ranked first with a score of 82.