Data & Analytics

By Ellis Verdi, president of the NYC advertising agency DeVito/Verdi

Here are the five lessons I learned from the J.C. Penney debacle — unfortunately we knew all of this before Ron took his ideas to market.

ISSAQUAH, Wash. — Costco Wholesale Corporation  reported net sales of $9.67 billion for the month of March, the five weeks ended April 7, 2013, an increase of 7% from $9.07 billion during the similar period last year.

For the thirty-one weeks ended April 7, 2013, the company reported net sales of $61.02 billion, an increase of 8% from $56.34 billion during the similar period last year.

Total comparable-store sales for the month, excluding fuel were up 6%. For the thirty-one week period, they were up 5%.

Philadelphia -- Destination Maternity its total sales for the second quarter fell 2.1% to $134.9 million from $137.8 million. The company attributed the drop to the closure of all of its remaining leased departments within Babies “R” Us stores in October, along with the closures of underperforming stores.

Despite the sales drop, Destination Maternity said it now expects its second-quarter profit to fall in the top half of its previously projected range of 38 cents to 44 cents per share, crediting tight management of its expenses.

Issaquah, Wash. -- Costco Wholesale Corp reported a 4% rise in same-store sales, missing analysts' expectations for a 5.2% increase. The company said its results were negatively impacted by lower fuel prices and a strong dollar, which hurt the value of its sales overseas.

Net sales at Costco rose 7%to $9.67 billion for the five-week period ended April 7.

NEW YORK — L.Brands, parent of Victoria's Secret, reported better-than-expected 3% sales in same-store sales for March. Zumiez Inc. and Buckle Inc. also both reported better-than-expected numbers.

But other retailers were hampered by a colder-than-normal March, which caused many shoppers to put off buying warmer-weather clothing, and an early Easter. At The TJX Companies, same-store sales fell 2% in March, a bigger drop than was expected.

SAN FRANCISCO — Alliance Data Retail Services recently collaborated with Locaid, the world's largest LaaS (Location-as-a-Service) company, to run an opt-in geofence pilot program between Black Friday and New Year's Eve in 2012.

AUSTIN, Texas — Digital coupon site, RetailMeNot.com, is launching an updated version of its free RetailMeNot Coupons app for iPhone that includes the ability for consumers to search for and find digital coupons for nearby retailers located in 500 shopping malls. The app also enables users to request that additional shopping areas be geo-fenced by RetailMeNot.

UNION, N.J. — Bed Bath & Beyond Inc. reported net earnings of $1.68 per diluted share ($373.9 million) in the fiscal fourth quarter ended March 2, 2013, an increase of approximately 14% versus net earnings of $1.48 per diluted share ($351 million) in the same quarter a year ago.