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J.C. Penney Lesson No. 1: Know Your Customer
By Leslie Hand, research director, IDC Retail Insights
Ron Johnson's highly publicized short tenure at J.C. Penney, or JCP, as it was rebranded, will certainly make it into the textbooks and graduate theses on what to do and what not to do when undertaking a significant retail business transformation. The primary failure was not putting customer needs first in what promised to be an excellent long term strategy. Oops — forget the customer in an omni-channel customer strategy?
What a colossal mistake!
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New tool lets manufacturers see consumer impact on supply chain
ANN ARBOR, Mich. — Retail Velocity and SAP Applications have expanded their partnership to develop and launch the Velocity Demand Data Streaming Service, which will integrate data streams from retailers and distributors and show manufacturers the impact consumers have on the supply chain.