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Report: Personalization of store experience is key to retail growth
Palto Alto, Calif. -- Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two new Aberdeen Group reports sponsored by HP.
According to the 100 senior retail executives surveyed from industries such as apparel, grocery and department stores, 76% do not possess the technology tools or the business processes for executing web, catalog or special orders from stores. This challenge is being fueled by rising consumer expectations of rich, multimedia in-store shopping experiences.
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Sunrise MarketPlace teams with Mallfinder to launch new website
Citrus Heights, Calif. -- Sunrise MarketPlace said Tuesday it has partnered with Mallfinder to launch a redesigned website promoting more than 400 merchants and services in the Citrus Heights, Calif., business improvement district (BID).
The new site, shopSMP.com, is intended to establish the online presence of Sunrise MarketPlace as a premier shopping destination for the Sacramento metro area. A comprehensive gallery features pages for each merchant to provide up-to-date information for shopping, dining, entertainment and services.