-
NRF: Mobile devices account for more than half of retail web time
Washington, D.C. -- More than half (55%) of all retail-related Internet time in June 2013 originated on smartphones and tablet devices combined, compared with just 45% originating from desktop devices. According to a report produced in partnership by the National Retail Federation (NRF) with comScore and The Partnering Group and released at Shop.org's Annual Summit, smartphone Internet usage in June 2013 totaled 44% of retail Internet minutes, up from 17%in June 2010. Tablet internet usage accounted for 11% of total minutes on retail sites.
-
The Future of Retail: How Mobile Will Help Shape the Stores of Tomorrow
By Bill Loller, VP, IBM Smarter Commerce
The mobile revolution has ushered in a new era in retail shopping, transforming the experience into a quick, easy and hyper-personal exchange which is all conducted from the touch of a mobile device. As the trend and spending power behind online shopping continues to grow, brick-and-mortar locations are tasked with finding ways to incorporate mobile technology into the in-store experience in order to stay relevant, competitive and alive.