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Wifarer and Prudential Center partner toward mall-based marketing
Boston -- Wifarer said Tuesday that it has partnered with Boston’s Prudential Center to deliver promotions and deals to customers based on their location inside the shopping center, as well as to provide insights into visitor traffic and venue usage.
Wifarer’s indoor positioning technology uses a venue’s WiFi infrastructure to pinpoint the inside location of a user’s smartphone within four and a half feet and without burdening large venues with extraneous hardware, infrastructure or extra WiFi needs.
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Moosejaw teams with Linea-pro to enhance customer service
Arlington Heights, Ill. -- Outdoor gear and apparel retailer Moosejaw said Tuesday that it has adopted the Linea-pro from Infinite Peripherals, in conjunction with Apple iPod touch 4th generation devices, to perform customer checkout from anywhere in its stores.