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CVS 'My Weekly Ad' program creates loyal customers, strong sales
Orlando, Fla. -- The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.
The My Weekly Ad program was launched last fall, and Wednesday morning during a presentation at the IRI Summit CVS Caremark senior VP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.
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Starbucks adds digital tipping to mobile payment app
Seattle -- Starbucks has announced upcoming enhancements to its mobile app for iPhone, which will allow customers to provide Starbucks employees with a tip directly from the Starbucks App for iPhone. Beginning March 19, customers using Starbucks App for iPhone in the U.S., U.K., and Canada will experience a streamlined design and access to their account and My Starbucks Rewards information.