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Digital deals dominate 2012
MINNEAPOLIS — Digital coupons are increasingly being used as a marketing tool for major brands, as evidenced by the rise in such offers between 2011 and 2012.
Accoding to Kantar Media, digital couponing events across key websites increased by 46.1% in 2012 compared with 2011, and 805 manufacturers distributed digital coupon offers on these key websites during 2012, an increase of 18.9% as compared with the same period in 2011. -
Mobile commerce tech company gets new CEO
PALO ALTO, Calif. — Revel Touch, a technology provider in the mobile commerce space, has named Joe Davis as CEO.
Davis previously served as president and CEO of Coremetrics (acquired by IBM) and held executive roles at Nortel, PeopleSoft and IBM. As CEO of Revel Touch, he will be responsible for driving the company’s accelerating growth.