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Data & Analytics

  • Sears offers advice service to loyalty members

    Hoffman Estates, Ill. – Sears is offering a new service called Get Advice to members of its Shop Your Way omni-channel loyalty program. Shop Your Way members can post online requests for advice on shopping decisions and receive answers from both Sears associates and other loyalty members.

    In addition to posting answers, members can also vote on answers they think are the most helpful. The service is designed to generate answers within minutes and currently is only open Shop Your Way members shopping at Sears and not Kmart.

     

  • The digital mindset: Spread the love and court elsewhere

    As retail executives, our people come first: finding, training, mentoring, helping them grow to get to the next level and realize a fulfilling career in an industry we love. Our people are absolutely crucial to delivering on customer expectations. And, as we all know, those expectations only continue to rise.

  • Hooters redeems digital promotions with Sparkfly

    Atlanta - Hooters of America LLC has activated Sparkfly to enhance and streamline the capabilities of its new HootClub loyalty program. Through the relationship with Sparkfly, Hooters will gain the ability to redeem digital promotions at any location, regardless of which POS technology is used.

  • Rakuten Marketing strong in first quarter

    Rakuten Marketing experienced strong results for the first quarter of 2014 across all of its digital marketing channels.

    The company especially highlighted the double-digit growth that advertisers realized through its affiliate, mobile and search marketing technology and services. Additionally, the company signed several new advertisers throughout the quarter that were either new to Rakuten Marketing, or have expanded their existing investments with the company to include additional marketing channels.

  • Kroger certifies 500th Energy Star store

    Cincinnati -- The Kroger Co. said that its Fry's Marketplace store in Phoenix marks the 500th Kroger location to earn the Energy Star designation from the U.S. Environmental Protection Agency and U.S. Department of Energy.

  • New stores and new products drive Skechers

    Even before Meb Keflezighi won the Boston Marathon wearing a pair of Skechers, a brand not normally associated with running, the footwear company was winning big in the marketplace.

  • Report: Most data security incidents follow nine basic patterns

    New York – Nine basic attack patterns that vary from industry to industry are the source of 92% of the 100,000 security incidents analyzed by Verizon since 2004.

  • Square Trade names Bain exec SVP

    Protection plan provider SquareTrade launched a major program with Sam’s Club last week and this week the company named a former private equity executive to lead its North American business.

    Raj Kapoor, a former Bain Capital executive, joined SquareTrade as SVP of North America to lead business development, field sales operations and business process teams.

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