Data & Analytics

Real time retail is the best way to describe an intriguing new shopper engagement platform from Bazaarvoice that allows brands to respond to questions and reviews about their products directly on retail sites within the Bazaarvoice network.

GNC will be leveraging Dunnhumby’s customer-centricity solutions across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

Rakuten LinkShare saw strong third quarter results in its global performance marketing network. Along with double-digit growth, the affiliate network reported a significant increase in the percentage of sales transacted on mobile devices.

The company reported an increase in same store sales in the U.S. of 22% year-over-year, and an increase in same store sales in the U.K. of 34% year-over-year.

ChannelNet, a customer acquisition, retention and conquest digital services provider, has appointed Molly Smith as VP of customer support and services.

Macy’s is poised to have its best digital Christmas ever thanks to a major expansion of ship from store fulfillment capabilities that enable the company to provide an omnichannel experience.

This holiday season, Macy’s will be able to fulfill orders placed online from 500 of its more than 800 stores, a major expansion from last year when ship from store was available at 250 locations.

“The way we view omnichannel is about having stores serve as another fulfillment location,” said Pam Sweeney, Macy’s SVP of logistics systems.

Phoenix — The metropolitan Phoenix retail market ended the third quarter with a retail vacancy rate at 10.5%, down nearly a full point from 11.3% a year ago, according to CBRE’s Phoenix Retail MarketView report for the third quarter.

The market recorded positive absorption of 385,625 sq. ft. for the quarter and so far this year has absorbed 1.1 million sq. ft.

New York -- Brooks Brothers today announced that Mary Pytko has joined the company as its new executive VP of global human resources.

Pytko has held leadership roles at companies including American Express and Lord & Taylor. Most recently she was senior VP, human resources at the Thomson Reuters Corporation.

Ann Arbor, Mich. -- Consumer confidence in October fell to a 10-month low, according to the Thomson Reuters/University of Michigan consumer sentiment index. Industry experts said the drop showed that even the reopening of the federal government was not enough to reassure nervous consumers.

The Thomson Reuters/University of Michigan final consumer sentiment index decreased to 73.2, the weakest this year, down from 77.5 in September.

More Marketing News

New York -- Putting social media functions entirely within control of marketing and communications is a mistake, according to a new study conducted by Tata Consultancy Services, a leading IT services, consulting and business solutions organization, of over 60. Forty-five percent of respondents in North America said marketing controls social media, but most companies aren’t satisfied with this structure.

Atlanta -- Among the affluent households, the average expenditure for December holiday gifts in 2013 is estimated to be $2,175 down 2.8% from 2012, according to a new survey of the wealthiest 10% of U.S. households by the American Affluence Research Center. However, affluent households spent in 2012 almost 7% more than they had anticipated in the 2012 survey, supporting the premise that people often tend to spend more for gifts than they had planned.