eMarketer: Key trends to watch this holiday season
New York - Total retail sales in the United States will rise 5% to reach $862 billion during November and December this year, according to the latest forecast from eMarketer. Among the biggest trends to watch will be the acceleration in online sales, which are expected to grow at 16.6% year over year to reach $72.41 billion, or 8.4% of all retail purchases this holiday season. It’s a considerable uptick from 2013, when online sales totaled 7.6% of all holiday retail purchases.