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ePrize becomes HelloWorld, releases SaaS platform
Pleasant Ridge, Mich. - Digital engagement firm ePrize today announced a new name, “HelloWorld.” HelloWorld is also releasing a SaaS-based rich engagement platform including the following solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.
● Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.
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Matrix launches Google Glass beauty app
New York – Hair care brand Matrix, a subsidiary of L'Oreal USA, is launching Matrix Class for Glass, a new Google Glass app. Class for Glass features a three-phase rollout, including an exclusive blogger video series, the Matrix Eye for Style Google Glass Salon Chair and a salon professional education platform.