-
Labor Management: A Key to Omnichannel Success
There has been a great deal written about omnichannel’s impact on the store, multichannel shopping behaviors and cross-channel fulfillment. What seems to have gone unreported, however, is the tremendous impact labor costs can have on profitably delivering the omnichannel shopping experiences consumers now demand.
-
RSR Research: Retailers underestimate digital influence
Walnut Creek, Calif. -- Retailers underestimate how much digital technology influences physical shopping experiences, but their expectations are rapidly catching up to reality. According to a new study from RSR Research, “Commerce Convergence: Closing the Gap between Consumer and Brand,” while 84% of retailers surveyed say a digital presence is very important to build brand awareness, but only 64% say it is very important to drive traffic to stores.

