Data & Analytics

Entering 2015 it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.

One essential fact is driving this broad industry trend – consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies. One essential fact is driving this broad industry trend: consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

Staples didn’t have a great year, so Chairman and CEO Ron Sargent won’t accept a $31,000 base pay raise the board of directors had previously approved.

The company announced that Sargent would not accept the 2.5% pay increase, along with several noteworthy governance moves, including the appointment of an independent chair when Sargent retires.

In other board moves, current director and former Toys “R” Us CEO Robert Nakasone is relinquishing his seat to make room for a Google executive.

New York -- A new index called the Price Perception Index provides insight into digital pricing strategies. The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume.

The first Price Perception Index looks at the complex competition between Amazon.com and Walmart.com.

While there were some reported ups and downs over the course of last year’s holiday shopping season, the early takeaway is that the season was, in the end, positive. While we’ll have to wait for hard numbers for more detailed insight, and while definitive conclusions might be a bit much to draw at this point, it does seem to me like the increased length of the ever-expanding holiday shopping season didn’t have any appreciable negative impact.

New York -- E-commerce in the United States in 2015 will top the $300 billion mark for the first-time ever, according to Forrester Research’s principal analyst Sucharita Mulpuru.

“This is big news,” Mulpuru said during a presentation at the National Retail Federation’s annual “Big Show” conference.  

New York -- The fast-growing online grocery delivery startup Instacart confirmed it has raised $220 million in a funding round led by the venture capital firm Kleiner Perkins Caufield & Byers. This latest round of funding values the San Francisco-based company, founded in 2012, at a whopping $2 billion, according to various reports.

Indianapolis -- In what is described as the first iBeacon-wearable integration at retail, Marsh Supermarkets and inMarket have announced the deployment of a closed-loop iBeacon platform that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to the beacons. The platform will be rolled out throughout Marsh’s 75 stores.

New York  -- Verifone announced that Delhaize America has selected Verifone’s multi-media, EMV and NFC-capable MX 925 payment terminals to enhance consumer engagement at the point of sale across all of Delhaize America’s U.S. locations.

Redlands, Calif. -- BJ’s Wholesale Club announced that it has adopted Esri’s location analytics solutions to aid in real estate research strategy and business insight analysis.