-
Study: Retailers face omni-channel barriers
New York -- Organizational, operational and technology challenges are hampering retailers' efforts to meet customers' demand for a seamless shopping experience across all channels and touchpoints. According to a new research study from Accenture and Hybris Software, retailers view omni-channel maturity as a key brand differentiator for their companies, and improving their ability to provide customers with a seamless shopping experience across all channels as a top priority.