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GameStop Updates its Analytics Game
Video game retailer focuses on improving online post-purchase experience
GameStop’s shoppers are becoming increasingly digital — an evolution that is also narrowing the window between when shoppers purchase merchandise and when they expect to receive it.
Eager to stay engaged with shoppers within this shrinking post-purchase gap, GameStop launched a new e-commerce strategy just prior to its holiday rush focused on driving post-purchase revenue and creating more satisfied customers during this critical selling period.
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Study: Mobile to grab majority of online display profits in 2020
Mobile display advertising continues to surge, and it’s on pace to claim a significant portion of online advertising revenue. In fact, more than three-quarters of all online display advertising income will stem from mobile by 2020, according to data from analytics provider by IHS Markit.

