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CSA Q&A: Tractor Supply CIO talks about success with BOPIS
For Tractor Supply Company, buy-online-pickup-in-store is proving a win-win, for both itself and its customers. With more than 1,600 stores in 49 states, Tractor Supply is the nation's largest operator of stores dedicated to a rural lifestyle. Online and offline, it offers a wide range of merchandise, from welders and generators to an-imal care products to men and women's workwear. Stores are typically located in towns outlying major metropolitan markets and in rural com-munities. -
Nike in pilot with online giant
Nike is opening up shop on Amazon. The sportswear giant has entered into a pilot program with the online giant to sell a limited (at least initially) selection of footwear, apparel, and accessories on the online site. Nike products have long been available on Amazon, but only through unauthorized third party sellers. This will be the first time that Nike has sold directly on the Amazon.

