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Hallmark eases customer customization
Hallmark Cards Inc. is ensuring it can effectively offer consumers the chance to create their own personalized products.
The Kansas City-based specialty gift retailer, which operates more than 30,000 U.S. stores as well as digitally, provides a custom gift option which allows shoppers to order items made to their tastes and specifications. This places strain on the company’s research and development (R&D) department.
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Amazon dominates online retail traffic in March
Amazon.com has found another way to demonstrate its commanding lead in e-commerce – monthly unique visitors.
According to the comScore March 2016 rankings of the top 50 multi-platform (desktop and mobile) properties by unique U.S. work and home visits, Amazon sites received 180.97 million unique visitors. This ranked first among all predominantly retail web properties and fifth overall.

