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Study: One-fifth of emails never hit shopper inboxes
With 20% of emails being filtered into spam folders, retail marketers are missing out on the opportunity to drive an ROI from email. This was according to “2017 Deliverability Benchmark Report,” a study from data solutions provider Return Path. The report analyzed 2 billion brand emails. -
Strong online growth helps Nordstrom top Q2 estimates
Nordstrom on Thursday reported positive results for its second quarter amid ongoing discussions of a possible buyout. The upscale department store retailer reported that total net sales increased 3.5% to $3.79 billion in the quarter ended July 29, compared to a forecast for $3.75 billion. Total company same-store sales rose 1.7%, also better than expected.

