Over the past year, retail marketers have been forced to combat multiple industry curveballs to stay ahead of the competition while working towards keeping their once loyal consumers.
We have finally reached a moment in time where brands are driving meaningful revenue from e-commerce retailers and their own direct-to-consumer channels.
Traffic in retail stores rebounded from last year but remains down compared with 2019 as consumers started holiday shopping earlier in the season and also continued their shift to online.