Predictive Analytics

Hy-Vee has won the 2014 RFID Journal Award for “Best Use of RFID to Enhance a Product or Service” at this year’s RFID Journal Live Event in Orlando, Fla. Hy-Vee, along with its technology provider, TempTRIP, implemented the first complete cold-chain management system for retail to monitor temperature of perishable foods from the vendor to the distribution center and continuing to the store.

Armonk, N.Y. – IBM is releasing 'IBM ExperienceOne,' a new integrated portfolio of cloud-based and on premise offerings that help clients deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices. Built on best practices, IBM ExperienceOne delivers a set of pre-defined engagement solutions delivered with IBM consulting services and powered by its WebSphere Commerce, Customer Digital Experience and Enterprise Marketing Management software.

New York - Macys.com has successfully deployed the SAP InfiniteInsight solution to help better understand customer buying behavior and optimize email and website marketing campaigns. The company had a number of variables to understand when it came to understanding likelihood of a customer to spend in a certain product category.

At its Smarter Commerce Global Summit in Tampa, IBM announced ‘IBM ExperienceOne,’ a new integrated portfolio of cloud-based and on premise offerings that help clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices.

New York – Maxymiser, a global provider of unified customer experience optimization, is partnering with digital analytics consultancy Pointmarc. The partnership leverages Maxymiser's testing, personalization and targeting tools with Pointmarc's optimization team in an effort to deliver enhanced online experiences for both Maxymiser and Pointmarc clients.

San Diego - While showrooming, the process of researching in-store before buying online, remains popular among 76% of consumers, the emerging trend of webrooming, or researching online before buying in-store, is even more common, representing 88% of shoppers. According to “The Rise of Webrooming: A Changing Consumer Landscape,” a report from Interactions, 75% of webroomers believe they can find the lowest in-store price, while 72% prefer online product comparisons and 71% prefer online product research.

Westlake Village, Calif. - Senior retail marketers report that 38% of their total marketing spend is now devoted to digital. According to a research study released by Conversant, nearly 20% of retail marketers reported that digital accounts for 50% to 75% of their total marketing budget.

The new study found strong retailer interest in personalized marketing and advertising. Eighty-six percent of senior retail marketers said that individualized messages can be more effective than mass messages.

Seattle – Slightly more than half (51%) of retailers do not have a plan for responding to security breaches. According to a new study conducted by Microsoft, “Security Trends for Retail Services,” almost three-quarters (72%) of retailers do not have budgeted disaster recovery plans.